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9 tips for personal branding via social media
communication ideas opinion personal branding social media 

9 tips for personal branding via social media

November 18, 2020November 18, 2020 by Karthik S

LinkedIn India’s Top Voices 2020 list was announced yesterday (here’s the post by ) and I’m glad to find a spot in the list. But, instead of simply sharing it as a badge of honor, allow me to make it contextually useful…

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Slide into a new platform for marketing
creative ideas marketing & advertising opinion 

Slide into a new platform for marketing

November 12, 2020November 12, 2020 by Karthik S

This is unlike anything I have seen before! Foot Locker, the American sportswear and footwear retailer, has released a new entertainment hub called ‘The Endless World of Air Max’, dedicated to all things Nike Air Max. What’s truly unique about the hub…

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A precursor to Cadbury India’s idea of supporting local stores
creative ideas marketing & advertising opinion 

A precursor to Cadbury India’s idea of supporting local stores

November 11, 2020November 17, 2020 by Karthik S

Cadbury’s new “This is not just a Cadbury ad”, wherein, in the garb of a Cadbury’s Celebrations (positioned as Mithai for Deepavali) ad film they showcase names of local stores based on the viewer’s pin code, is one among many recent ads…

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The trouble with that “This is not just a Cadbury ad”
creative ideas marketing & advertising opinion 

The trouble with that “This is not just a Cadbury ad”

November 9, 2020November 17, 2020 by Karthik S

UPDATE (Nov. 16, 2020):Mondelez India has made 2 updates: 1. The YouTube video has a more detailed and specific description: 2. There is a , as I had suggested in my post below! ORIGINAL POST: “Has this worked for anyone? Don’t know…

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Keep moving
ideas opinion 

Keep moving

November 5, 2020November 5, 2020 by Karthik S

One of the biggest side-effects of schools going 100% digital, as a result of the pandemic, is the fact that our children do not get as much physical activity as they used to while in the offline (normal) version of school. I…

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Paint, art, frame, TV, and paint!
creative ideas marketing & advertising 

Paint, art, frame, TV, and paint!

October 30, 2020October 30, 2020 by Karthik S

I came across a recent outdoor campaign by a paint company, Orani, by the Swiss ad agency SibeSiech. The idea is remarkably simple – frame (pun unintended) their painting as frame-able art! The creative device used is see-through art frames. The idea…

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Run… for your life
ideas marketing & advertising opinion 

Run… for your life

October 22, 2020August 12, 2024 by Karthik S

An ad film that hit very close to comfort for me 🙂 This is for the sporting goods retailer Rebel, by the Australian agency The Monkeys that was acquired by Accenture in 2017. From 2008/9 to 2018, I have woken up at…

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