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Category: ideas

Why should Hindi written in English be the pan-India norm in advertising?
ideas short takes 

Why should Hindi written in English be the pan-India norm in advertising?

On February 21, 2019 by Karthik S

More updates, on this topic: ET Money’s 6-language same-day campaign ET Money goes for 7 languages, but the quality of copy also goes for a toss! Honor’s regional language advertising on Twitter – kudos & problems Har Ghoont Mein Swag. But Har…

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A shit hashtag, for a reason
ideas short takes 

A shit hashtag, for a reason

On February 18, 2019 by Karthik S

There are brands that have done terribly when choosing a hashtag. The most famous blunder was the hashtag created for Susan Boyle’s album release in 2012. The chosen hashtag was #susanalbumparty – now try to read that hashtag s-l-o-w-l-y. But Amazon turned…

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Gully Boy and a lesson in brand-blindness
ideas long-form opinion 

Gully Boy and a lesson in brand-blindness

On February 15, 2019 by Karthik S

Gully Boy released yesterday. Much before its release, a slew of brands, that would have no doubt paid good money to be officially associated with the film, released their promo videos selling us everything from food ordering apps, cab rides to cough…

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Bournvita & Ogilvy’s ‘Be Like February’ is a brilliant idea!
ideas opinion short takes 

Bournvita & Ogilvy’s ‘Be Like February’ is a brilliant idea!

On February 13, 2019 by Karthik S

Given the amount of money the so-called ‘health’ drink brands spend in targeting children and parents, you’d by now know by heart what each one of them stands for. Complan? Growth, in terms of height. The pack itself has a height scale!…

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Burger King’s brilliant idea on Twitter – just ‘Like’ that!
ideas opinion short takes 

Burger King’s brilliant idea on Twitter – just ‘Like’ that!

On February 4, 2019 by Karthik S

When McDonald’s launched their all-day breakfast service, they searched Twitter for people who requested for that and replied to them. Here are a couple – McD replying in 2015, to tweets from 2007 and 2008. If you thought going back to old…

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Baba Ramdev’s next, after Kimbho – a PUBG-style mobile multiplayer game?
ideas opinion 

Baba Ramdev’s next, after Kimbho – a PUBG-style mobile multiplayer game?

On February 1, 2019 by Karthik S

Given the mad interest in PUBG among kids, I do expect Baba Ramdev to create a PUBG-equivalent mobile game. After all, he did try creating a chat app called Kimbho, so why not a game, next? Only difference – the game won’t…

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Do your duty and engineer a…
ideas opinion 

Do your duty and engineer a…

On January 23, 2019 by Karthik S

A couple of weeks ago, while I was in Delhi on work, I stayed at a hotel for 6 days. During the stay, one afternoon, as I walked out of my room, a lady—a hotel staff—in the corridor saw me and enquired…

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