Dense commentary on social media, PR, marketing, advertising and branding.
Take a look at some of these classic (meaning: 1980s) ads. Britannia Marie, 1981 Britannia Bourbon, 1985 Britannia Good Day, 1989 And then, take a look at some of these newer ads. Britannia 50-50 Maska Chaska, 2014 Britannia Jim Jam, 2014 From…
Have you closely observed how people (actors) react in advertisements? Take a basic example: McDonald’s. Most McDonald’s ads have someone r-e-a-l-l-y enjoying their burger, slurping… tongue out to lick some sauce, and so on. Considering I love McDonald’s paneer burger, I quite…
A famous dialog in an early scene in Christopher Nolan’s Inception goes, “What is the most resilient parasite? Bacteria? A virus? An intestinal worm? An idea. Resilient… highly contagious. Once an idea has taken hold of the brain, it’s almost impossible to…
Let me start by confessing that I did like CRED’s new ad campaign for Bidblast where they made use of The Times of India’s classified section. It’s not a new idea, and other brands like Zomato have used it before. But the…
Year 2 of making this list! Here’s the list from 2021, for context. Let me reiterate: this list is not based on ad effectiveness. Effectiveness metrics, in whatever way it is measured, would be available only with the people who made the…
The recent Diwali ad by Sabhyata, a clothing brand, made by the agency ‘P se Picture’ garnered a lot of praise. The narrative in this ad reminded me of a classic episode of Darpan or Katha Saagar that I used to love…
Shorter version on audio: YouTube: Spotify: Full post: Let me start with a disclosure: I am a huge fan of McDonald’s Paneer Burger. They seem to have made it hotter/spicier recently compared to what it seemed to have been a few years…