Back in June 2019, Lotto New Zealand released an ad on TV, about a woman who wins the Lotto lottery but loses her ticket in an accident. And then… watch the ad to find out what happens next 🙂 It’s a simple,…

When I saw what AdventHealth is, it did make me queasy. The ‘About Us’ says, “At AdventHealth, Extending the Healing Ministry of Christ is our mission. It calls us to be His hands and feet in helping people feel whole”. Anyway, the…

Let me start with a disclosure, first. I have 2 Saregama Carvaan players – a Carvaan Mini Legends and a Carvaan Go. I got both as gifts and while I did listen to the former a bit, I haven’t even opened the…

I had written earlier about Amazon picking an intentionally self-deprecating hashtag to attract attention. It was literally a call-to-action to people to go, “Hey look, they made a blunder!”. See: . Here’s another brand using the same tactic really well! Visible, a…

I wrote about Twitter threads and one writer’s use of threads to tell a highly engaging story entirely on Twitter, . The crux is that a thread offers sequence and continuity to communication. It makes the audience want to know if there’s…

I have written about Twitter Threads earlier. They are unlike any other form of content mankind has seen before. No, I’m not exaggerating at all. Read my post and you’d know: . Here’s one of my favorite recent threads on Twitter. This…

Hey, what an idea!! Ricardo Gareca, the coach of the Peruvian national football team, announced after the 2018 Russia World Cup, that he was going to Argentina, where he is from, to think about whether he would renew a new contract with…