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Category: creative

Wakefit’s Sleep Internship vs. MattressFirm’s Snoozetern
creative opinion 

Wakefit’s Sleep Internship vs. MattressFirm’s Snoozetern

November 30, 2019December 19, 2022 by Karthik S

Shorter version with updated information, on audio: YouTube: Spotify: Original post: Mattress firm Wakefit recently announced ‘sleep internships’! Personally, I found the video embarrassing. The host seemed more annoying than Trivago’s Abhinav Kumar (though, on repeated viewing with enough media money, he…

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Can your brand hold a conversation on social media?
creative opinion 

Can your brand hold a conversation on social media?

November 27, 2019November 28, 2019 by Karthik S

A great example of social media conversation as talk-worthy content, by Dunzo. Most brands aim for creating original content in multiple formats as their social media assets, but very few brands invest in time, training and people in nurturing conversations. Dunzo’s conversation…

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Pepsi and Coca-Cola go mobile, this festive season
creative opinion 

Pepsi and Coca-Cola go mobile, this festive season

November 26, 2019November 26, 2019 by Karthik S

Both Coke and Pepsi are using mobile-centric engagement tactics in the US this festival season. Pepsi has launched a campaign called ‘Gift it Forward with Pepsi’ where the brand is literally giving away cash! 12-pack sets of multiple Pepsi products (including Pepsi,…

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Propah Lady is Man Enough
creative opinion 

Propah Lady is Man Enough

November 21, 2019November 21, 2019 by Karthik S

Puma’s ‘Propah Lady’ campaign came out in October-end. , the idea was to, “counter the conventional idea of what makes women ‘proper’ and redefine it. It celebrates the shift from women being told what to do, to them writing their own rules”….

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Taking children’s curiosity and concerns seriously
creative opinion 

Taking children’s curiosity and concerns seriously

November 20, 2019November 20, 2019 by Karthik S

Two highly interesting ad films, from two different countries. The common thread: both treat the protagonists’ point of view very seriously. The leads in both films are children and they have a pressing concern that runs all through both films. The Mahindra…

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Shut The Phone Up!
creative opinion 

Shut The Phone Up!

November 18, 2019November 18, 2019 by Karthik S

When almost all condom brands focus on the excitement of the use of their product or the kind of protection their products offer, Manforce Condoms has also taken a 3rd, unusual route to talk about: safety of a different kind, caused by…

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“Sir, filmein try karna. Sundar lag rahe ho”
creative opinion 

“Sir, filmein try karna. Sundar lag rahe ho”

November 14, 2019November 14, 2019 by Karthik S

A recent ad that caught my eye on TV and made me search for it on YouTube to see it again… all with a smile on my face 🙂 Loved Ogilvy Bangalore’s work for the new Titan EyePlus ad, featuring Ayushmann Khurrana….

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