A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…

Shorter version with updated information, on audio: YouTube: Spotify: Original post: Mattress firm Wakefit recently announced ‘sleep internships’! Personally, I found the video embarrassing. The host seemed more annoying than Trivago’s Abhinav Kumar (though, on repeated viewing with enough media money, he…

A great example of social media conversation as talk-worthy content, by Dunzo. Most brands aim for creating original content in multiple formats as their social media assets, but very few brands invest in time, training and people in nurturing conversations. Dunzo’s conversation…

Both Coke and Pepsi are using mobile-centric engagement tactics in the US this festival season. Pepsi has launched a campaign called ‘Gift it Forward with Pepsi’ where the brand is literally giving away cash! 12-pack sets of multiple Pepsi products (including Pepsi,…

Puma’s ‘Propah Lady’ campaign came out in October-end. , the idea was to, “counter the conventional idea of what makes women ‘proper’ and redefine it. It celebrates the shift from women being told what to do, to them writing their own rules”….

Two highly interesting ad films, from two different countries. The common thread: both treat the protagonists’ point of view very seriously. The leads in both films are children and they have a pressing concern that runs all through both films. The Mahindra…

When almost all condom brands focus on the excitement of the use of their product or the kind of protection their products offer, Manforce Condoms has also taken a 3rd, unusual route to talk about: safety of a different kind, caused by…