Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media

Category: creative

Balaji Wafers goes Hawa Hawa
creative opinion 

Balaji Wafers goes Hawa Hawa

December 23, 2019September 30, 2024 by Karthik S

Balaji Wafers may not be a fashionable name when compared to Lays, but it is taking on the multinational giant when it comes to the chips segment! A common joke in the chips segment is about the amount of air inside the…

No comment
Continue Reading
“A girl receives a parcel in the morning… and the same evening she died”
creative opinion 

“A girl receives a parcel in the morning… and the same evening she died”

December 20, 2019December 20, 2019 by Karthik S

A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…

No comment
Continue Reading
We have to see more of each other
creative opinion 

We have to see more of each other

December 19, 2019December 19, 2019 by Karthik S

Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…

No comment
Continue Reading
All for a cause…
creative opinion 

All for a cause…

December 16, 2019December 16, 2019 by Karthik S

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…

No comment
Continue Reading
Love beauty and planet, and a print advertisement as gift wrap
creative opinion 

Love beauty and planet, and a print advertisement as gift wrap

December 13, 2019December 13, 2019 by Karthik S

Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…

No comment
Continue Reading
Would Pepsi pull a Peloton-Aviation-Gin gag in India with Salman Khan?
creative opinion 

Would Pepsi pull a Peloton-Aviation-Gin gag in India with Salman Khan?

December 11, 2019July 3, 2022 by Karthik S

Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…

No comment
Continue Reading
OYO’s ‘Raho Mast’ campaign gets the ‘rest assured’ crux right
creative opinion 

OYO’s ‘Raho Mast’ campaign gets the ‘rest assured’ crux right

December 3, 2019December 3, 2019 by Karthik S

A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…

No comment
Continue Reading

Posts pagination

Prev 1 … 32 33 34 … 42 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes