Balaji Wafers may not be a fashionable name when compared to Lays, but it is taking on the multinational giant when it comes to the chips segment! A common joke in the chips segment is about the amount of air inside the…

A digital-only ad film that is also a web film that runs for 8-and-a-half-minutes! Created by Taproot Dentsu and written and directed by Titus Upputuru, ‘Parcel’ is a web film made on behalf of their client, book publisher Harper Collins India. The…

Ruavieja is billed as ‘Spain’s Most Famous Grape Spirit’, and is perhaps unknown in the rest of the world. It is produced in Santiago de Compostela in north-eastern Spain. Ruavieja is supposed to aid in digestion after meals and is usually served…

Are oil-based creams making your skin more oily? That’s the question the Lacto Calamine ad wants you to focus on. Is that question as important or critical as ‘Rohan and my experience are the same. So, why is he getting paid more…

Last Sunday (December 8th), Unilever beauty brand, Love Beauty and Planet took out an ad in the New York Times. That’s nothing new, of course – most brands advertise in the newspaper. Where the ad made a difference is that it was…

Peloton could be understood as the American GOQii since ! But Peloton has been selling exercycles at $1,995 and treadmills at $4,000, along with a monthly subscription of $39. Given this expensive proposition, when they released their TV ad for the upcoming…

A couple of months ago, I had a speaking session at an organization in Bangalore. It was just after lunchtime, and since this is Bangalore, I decided to go to the venue before time, have lunch at the mall next door and…