I recently stumbled on a couple of eye-catchy packaging designs. Here’s the package design for Happy Plugs. And for Trident gum. The connecting thread between both is that the packaging creativity is intrinsic to the product’s category – earplugs are associated with…

Apple’s 2020 Chinese New Year film is 7-and-a-half minutes long! The length of the film first dissuaded me from even starting the video, but I persisted. I’m glad I did! It’s a simple, lovely film about 3 generations of women in a…

In 2014, Volkswagen released the “Made for real life, not the movies” series, made by the agency Adam & Eve/DDB and directed by Paul W.S. Anderson (of Resident Evil fame). The 3 films use a typical Hollywood movie template, one that we…

The BJP Govt. launched a toll-free number last week, for people to call and show their support to CAA. I have no answer to why people should support something that has already been passed as a law; if someone disagrees with the…

I had written about earlier. More than mainstream media, social media enables sequentiality mighty well because brands do not need to pay for each ‘episode’ – they can share it in their own platforms (on social channels or website). The strength of…

Even as advertising is considered an extension of movies, in a make-believe way, when using real people (well-known celebrities, for instance), brands and agencies are extra careful given the public’s familiarity with the celebrities. So, when Dhoni is being called ‘Chachu’ by…

Guess what this 1-and-a-half-minute film is about! It’s by Publicis, Middle East. I’m reasonably sure you would be wondering aloud with an audible ‘What??’ by the time it ends and when you see the brand. The brand is also fleetingly and very…