Dense commentary on social media, PR, marketing, advertising and branding.
When I mention ‘children’ and ‘vegetables’, most parents inherently know that I’m talking about sworn rivals 🙂 My daughter makes a fuss for brinjal but manages to eat most other vegetables, while my son makes a fuss for drumstick but is generally…
Actor Ajay Devgn recreates his iconic introductory scene from his debut, Phool Aur Kaante in a recent ad for Mahindra Furio trucks. I had recently written about Mahindra Furio trucks in a different context. A lot of people have commented about Devgn’s…
I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…
Three different agencies use three different creative ideas towards hiring and employer branding. 1. One Twenty Three West (Canada) If you are an agency and need to hire animators, UI/UX designers, art directors, copywriters, strategists, producers, and account supervisors, how would you…
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
The mattress category has witnessed tremendous action in recent times, mainly because of the many D2C brands that have made a beeline for it, following the US model. But beyond the usual litany of product features and benefits, how can a mattress…
I had written about a brand that generously swore and was generally abrasive on Twitter, back in 2018. That brand continues to be exactly the way it was and it’s a total riot! It is so unusual to see a brand stay…