Dense commentary on social media, PR, marketing, advertising and branding.
There is a lot of interest around Buy Now Pay Later (BNPL) recently. If you read about it, you’d realize that it is nothing new at all – in simple terms, this is an ‘installment option’ usually offered by a bank or…
What would you want to do at the end of a day… any day? Two brands, in two completely different product segments, offer the same thought, leading to their respective products! The first is ITC Sunfeast Dark Fantasy. The product has been…
Much like Danish Sait (I had written about his branded content earlier), I have been a big fan of the ‘content’ shared by Shraddha Jain aka Aiyo Shraddha as well. The similarities are uncanny – both are in Bengaluru, both have had…
The ‘mixie’ that we use in Indian kitchens—now called ‘mixer grinder’; I believe it was Sumeet that had a mixer grinder called ‘Sumeet Mixie’ and the name stuck—is known for one more thing beyond its core function (grinding stuff): loud noise. The…
Two new ad campaigns use a classic advertising misdirection to force a particular imagery first, only to change it entirely to make a contextual point. Take a look at the series from Petco, the pet food company, made by the agency Droga5….
Two Indian lighting brands have launched new campaigns with identical themes at the same time! They have been created by two different agencies, obviously. Surya Roshni’s campaign, by Ogilvy, has the theme, ‘Sabko Mood Mein Le Aaye’. It features Shankar Mahadevan who…
Back in October 2019, Wieden + Kennedy Shanghai launched the first campaign for HP’s Omen range of gaming PCs. The core thought behind the campaign was that gaming is good for your brain! This was intended to tackle societal belief in China…