Dense commentary on social media, PR, marketing, advertising and branding.
There’s a famous Halwa shop in Tirunelveli, called Iruttu Kadai Halwa. ‘Iruttu Kadai’ literally means ‘dark shop’, and refers to the shop owner’s chosen tradition of selling the halwa in an outlet (the only outlet) with minimal light! Similarly, there’s a famous…
In the recent (December 2021) Winter Cup, the All-Japan High School Basketball Tournament, conducted by the Japan Basketball Association (JBA), a peculiar item made its debut. Given the speed of the game, including rapid movements and tactical maneuvers, cleanliness of the court…
“Life can only be understood backwards; but it must be lived forward“, is a famous quote by Danish philosopher Søren Kierkegaard. I discovered this thought-provoking quote while reading Blake Crouch’s novel, Recursion. That thought may be apt for life, but what about…
No… this post is not about Stephen Hawking. When I wrote about the ‘quick commerce’ trend in India in August 2021, I wouldn’t have imagined that more brands would join that bandwagon and one of them would have essentially won the positioning…
Shorter version on audio: YouTube: Spotify: Full post: The insurance sector in India usually uses a few standard templates for messaging. Price is one – this is the ‘we’re the cheapest’ pitch. ACKO has positioned itself very well in this zone. Speed…
There’s considerable news about the global ‘chip shortage’ owing to COVID-19 and the issues around USA vs. China, among other reasons. But let me isolate two recent ‘chip’ announcements from an advertising perspective, from two tech. giants, Apple and Google. Apple launched…
Back in September 2021, Disney+ Hotstar launched a campaign titled ‘Siway SRK’, co-written by Devaiah Bopanna, Tanmay Bhat, Vishal Dayama, Puneet Chadha, and Deep Joshi. The narrative device was unique – it has a very well-known star (Shah Rukh) who wants to…