Dense commentary on social media, PR, marketing, advertising and branding.
“Life can only be understood backwards; but it must be lived forward“, is a famous quote by Danish philosopher Søren Kierkegaard. I discovered this thought-provoking quote while reading Blake Crouch’s novel, Recursion. That thought may be apt for life, but what about…
No… this post is not about Stephen Hawking. When I wrote about the ‘quick commerce’ trend in India in August 2021, I wouldn’t have imagined that more brands would join that bandwagon and one of them would have essentially won the positioning…
Shorter version on audio: YouTube: Spotify: Full post: The insurance sector in India usually uses a few standard templates for messaging. Price is one – this is the ‘we’re the cheapest’ pitch. ACKO has positioned itself very well in this zone. Speed…
There’s considerable news about the global ‘chip shortage’ owing to COVID-19 and the issues around USA vs. China, among other reasons. But let me isolate two recent ‘chip’ announcements from an advertising perspective, from two tech. giants, Apple and Google. Apple launched…
Back in September 2021, Disney+ Hotstar launched a campaign titled ‘Siway SRK’, co-written by Devaiah Bopanna, Tanmay Bhat, Vishal Dayama, Puneet Chadha, and Deep Joshi. The narrative device was unique – it has a very well-known star (Shah Rukh) who wants to…
Fast-food giant Wendy’s invented the ‘National Roast Day’ back in 2018, as a Twitter version of the ‘roasting’ done by comics at the New York Friars Club, Dean Martin’s Celebrity Roasts in his TV show in the 70s, or the Comedy Central…
Towards the end of December 2021, the Tamil Nadu Government was in the news for all the right reasons with regard to what they did at Chennai’s Marina beach. The Government had ordered the installation of temporary ramps right up to the…