Dense commentary on social media, PR, marketing, advertising and branding.
When we are out in public, we used to be seen and judged based on certain criteria – the way we behave, the way we talk or listen, the way we dress and so on. Post COVID-19—whenever that is—when we are out…
I have written often about my admiration for Netflix’s corporate communications. This includes my grudging admiration even in the case when they use those superior communication skills in disingenuous ways. [Related: A sample list of such opinions, at the end of this…
When I recently told my wife casually that I’m starting to enjoy the drying the clothes, doing the dishes, sweeping and mopping routine, she responded seriously with, “We need to talk about if and when we need to call our house help…
There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…
US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…
With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…
Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…