Dense commentary on social media, PR, marketing, advertising and branding.
One of the most popular advertising slogans in the 80s and 90s in India was Prestige pressure cookers’, “Jo Biwi Se Kare Pyaar, Woh Prestige Se Kaise Kare Inkaar?”. The 80s ad was written by Sadiqa Peerbhoy of MAA Advertising and directed…
This is what a digital train-wreck looks like! On June 6th, the founder of CrossFit, an American fitness brand, responded to an affiliate owner’s email where she had written about how “CrossFit’s failure to take a stand in a time of moral…
You ‘subscribe’ to a milk delivery service. They deliver 2 packets of milk every day. One morning, the delivery guy saw that the previous day’s 2 packs are still there in the bag. He rings the bell. No one answers. He leaves…
Yesterday was World Milk Day. Most brands that deal with cow’s milk went to town on the occasion with print ads. I was happy to look at advertisements in print newspapers after almost 2 months of terribly impoverished and thin newspapers. Interestingly,…
Between Airbnb and Zomato’s announcement of layoffs, there’s a lot to compare and learn. I’d, in fact, say that (May 15th) took some inspiration from the widely appreciated (May 5th). For starters, Chesky framed his letter as ‘A more focused business’. Zomato’s…
Last week, an unusually large number of people reminded INOX about how overpriced their popcorn was, on social media. Considering the fact that INOX (and every multiplex theater) has been shut down for the past 40+ days owing to the pandemic-induced lockdown,…
This pandemic has completely stopped businesses for many sectors and I had already written about neighborhood restaurants being seriously affected. Another kind of business impacted is star hotels. Interestingly, given the phenomenal overheads that are involved in running a star hotel, they…