Dense commentary on social media, PR, marketing, advertising and branding.
Voice assistants have featured in science-fiction and popular culture in the past too. But now that we have voice assistants with some decent amount of traction among users and the fact that they have become a reality, how does popular culture depict…
In Christopher Nolan’s 2010 masterpiece, Inception, Arthur (played by Joseph Gordon-Levitt) asks Saito (played by Ken Watanabe), “If I say to you, don’t think about elephants what do you think about?”. Saito responds: “Elephants”. That is the easiest explanation of framing in…
This independence day (74th Indian Independence Day), two taboo products came to the fore in unusual and conventional ways. The conventional one first – adult diapers. I adult diaper brand Friends’ new campaign that utilizes the independence day-centric Azaadi Mubarak theme last…
Had a say about what ails Brand India, today, and what could be done to improve the branding, for today. This is a special feature ahead of the 74th Independence Day on Saturday. Some additional context. About the current state of Brand…
UPDATE (August 26, 2020): Really glad to see Bajaj Allianz promote their pet dog insurance, on International Dog Day (today). ORIGINAL POST: Recently, I renewed my annual family and once again marked my wife and 2 kids as ‘dependents’. It’s at times…
One of the themes I spend a lot of time on in my workshops on personal branding is the need to add your perspective to the things you share online. This may seem like a very small thing given how people seem…
Imagine: You try to enter a departmental store. Before you enter, they tell you, right at the gate, that to enter the shampoo section even to window shop and check out the options and prices, you’d need to give your phone number…