Dense commentary on social media, PR, marketing, advertising and branding.
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
Grofers’ founder Albinder Dhindsa recently took to social media to ‘chime in about the hate’ they were getting ‘for delivering groceries in 10 minutes’. A large part of the ‘chime’ seemed factual enough – long story short:– we deliver from a store…
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…
I don’t recall Ather or Hero Electric launching their electric scooters/bikes with live streaming fanfare, but both Revolt and Ola have quite a few things in common. Both have well-known founders – Rahul ‘Micromax’ Sharma and Bhavish Aggarwal. Both companies are primarily…
A recent ad for Airtel Nigeria, by the agency Noah’s Ark (Nigeria), made me ponder quite a bit. When I saw the ad for the first time, I loved the idea and thought that it was a fantastic way to showcase how…