Dense commentary on social media, PR, marketing, advertising and branding.
A timeline, to begin with:August 20, 27 – Lux Cozi launches its new ad featuring Varun DhawanSeptember 6 – Amul Macho complaints to ASCI Lux Cozi plagiarized its 2007 (banned!) ad’s conceptSeptember 8 – Lux Cozi advertorial celebrating the success of the…
I’m not a regular consumer of chocolates, but I’m most definitely interested in the business of marketing chocolates. In the process of that interest, I do try and sample most new products in the market. When I recently read that Cadbury’s is…
Considering the amount of (online) news FreshWorks has been making around their IPO, this is probably a timely recall. A decade ago, just a year into their inception, Freshdesk was called an ‘unethical troll trying to cash in on Zendesk’s (that was…
For some reason, India had more high-decibel mask-wearing campaigns than get-vaccinated campaigns. Last year, we were inundated with creative mask-wearing and social distancing campaigns by both the Government and brands, but the get-vaccinated campaigns seem less vocal or visible, and it is…
This post is a response to Shivaji Dasgupta’s article in BestMediaInfo, titled, “Is tokenism the latest variant of Dairy Milk?“. Let me summarize Shivaji’s arguments (but please do read the full article before reading my response).1. The new Cadbury’s Dairy Milk ad…
When I mention ‘children’ and ‘vegetables’, most parents inherently know that I’m talking about sworn rivals 🙂 My daughter makes a fuss for brinjal but manages to eat most other vegetables, while my son makes a fuss for drumstick but is generally…
I had written about the tiny billboards trend in July. On a similar note, there seems to be an interesting trend in billboards using shadows to tell a story. The ingredients are – billboard, creativity, and shadows that are caused either by…