Dense commentary on social media, PR, marketing, advertising and branding.
Recently, Vish Ganti, VP of Product Management & GM at AutoGrid India, a software company that operates in the clean energy space, had shared on LinkedIn about his experience of taking his electric scooter to his 5th-floor apartment through the elevator and…
Axis Bank announced a slew of updates on September 6, 2021, in time to celebrate the landmark Supreme Court judgement from September 6, 2018, which stated that consensual sexual acts between adults cannot be a crime, reading down Section 377, of the…
In one of the episodes of the TV series Friends (season 4, episode 5), Ross uses a fist-bump gesture at Rachel and she doesn’t understand what it is supposed to mean. Ross’s sister Monica explains that this was a gesture invented by…
A significant part of my corporate workshops on personal branding, after I have set the context for its need and assorted nuances around social media/networking platforms and articulation, is about content. On the internet, anything and everything is ‘content’. It is also…
Grofers’ founder Albinder Dhindsa recently took to social media to ‘chime in about the hate’ they were getting ‘for delivering groceries in 10 minutes’. A large part of the ‘chime’ seemed factual enough – long story short:– we deliver from a store…
(Try singing the title to the tune of the ghazal, ‘Hungama hai kyon, Barpa?’) By now, most people, who are reasonably online, know what happened to Myntra a week ago. For those who were living under a digital rock, a short recap….
Have you ever wondered about the brand positioning of a cat and a dog? Not cat food and dog food – actual cat and dog, as pets. No? Here you go – let me think aloud 🙂 When considering the brand positioning…