Dense commentary on social media, PR, marketing, advertising and branding.
I don’t recall Ather or Hero Electric launching their electric scooters/bikes with live streaming fanfare, but both Revolt and Ola have quite a few things in common. Both have well-known founders – Rahul ‘Micromax’ Sharma and Bhavish Aggarwal. Both companies are primarily…
A recent ad for Airtel Nigeria, by the agency Noah’s Ark (Nigeria), made me ponder quite a bit. When I saw the ad for the first time, I loved the idea and thought that it was a fantastic way to showcase how…
There is one crucial element of social media that is worth remembering constantly, but most people don’t particularly remember or bother about it. Hold on to that thought – I’ll come back to it. Before social media platforms entered our lives—which would…
Signal, the messaging platform that pitches its privacy-first nature as the USP, recently took aim at Facebook with a very interesting idea. We all know that Facebook collects a treasure-trove of data about every user across its many online properties. Facebook sells…
The second wave is upon us – the second wave of ‘Olympics moment marketing’, that is. Related read: The wild world of moment-marketing Two brands have ‘announced’ rewards to athletes who did not win a medal/missed a medal – Tata Motors and…
When you see an ad featuring a famous person, what goes on in your mind? Take this new ad for Cinthol featuring actor Siddharth. He plays a doctor in the ad. We (the audience) know that Siddharth’s profession is that of an…
The broader topic is gun violence – something we, in India, could also relate to, and it is a global problem. It is also a morbid topic to deal with, in communications. But within that broader theme, three advertising efforts approach focused…