Dense commentary on social media, PR, marketing, advertising and branding.
Back in October 2019, Wieden + Kennedy Shanghai launched the first campaign for HP’s Omen range of gaming PCs. The core thought behind the campaign was that gaming is good for your brain! This was intended to tackle societal belief in China…
How did we talk to brands before social media? We called them via telephones – this seems quaint now!We emailed them – this seems slow now!We chatted with them via online chat tools – I still do this, with Amazon. What happens…
We usually let our occupation define us to the outside world. ‘I’m a project manager’.‘I’m a vice president’.‘I’m a chartered accountant. How do we define ourselves inside us? Could we let our preoccupation define us internally? Let me explain. Owing to my…
Streaming service. Original programming. On-demand content. Which brand would you recall if you heard those phrases? Netflix? HBO Max? Amazon Prime Video? Disney+? How about Salesforce? Nah, I’m not joking. Salesforce announced a new streaming service on August 10, 2021, called Salesforce+!…
Fill in the blank: “______ is the secret of my energy”. Very easy, right? Did you also add, “Our energy” to it? Chances are, you may have 🙂 Boost was a minnow within the ‘health food drink’ segment back in the 1980s,…
Spotify has a new ad campaign called ‘All ears on you’, made by FCB New York. It is a delight to watch! The agency uses the creative device of enveloping people in a beautiful bubble and that metaphor works so wonderfully well…
Considering we are still in the early days (relatively) of branding and selling electric vehicles, how they are advertised (to evoke desire and consideration) is an interesting angle to observe. Specifically in terms of what features or perspectives are being advertised to…