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Author: Karthik S

Karthik S

Frozen beef’s pandemic rant

Frozen beef’s pandemic rant

April 10, 2020April 10, 2020 by Karthik S

With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…

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Amul’s nostalgia masterstroke

Amul’s nostalgia masterstroke

April 9, 2020April 9, 2020 by Karthik S

Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…

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Pay now, eat later!

Pay now, eat later!

April 8, 2020April 8, 2020 by Karthik S

Besides our homes, where we are cooped up now, which other places do we have a lot of fun very, very frequently? My own experience, and response, would be… our favorite restaurants. My daughter has been persistently and sadly telling me that…

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A national integration film no less… with a twist!

A national integration film no less… with a twist!

April 7, 2020April 8, 2020 by Karthik S

I have always wondered why we do not have ‘national integration’ films anymore. The last one was a flop sequel to Mile Sur Mera Tumhara, called Phir Mile Sur Mera Tumhara, in 2010, by Zoom TV, 20+ years after the original Mile…

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Viral creativity

Viral creativity

April 6, 2020April 14, 2020 by Karthik S

The United Nations recently floated an open pitch for anyone who cares. The pitch invited people to come forward with creative ideas to convey 6 topics:– Personal Hygiene– Physical Distancing– Know the symptoms– Kindness contagion– Myth-busting– Do more, donate I believe this…

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Portugal shows you how to do tourism advertising during a pandemic!

Portugal shows you how to do tourism advertising during a pandemic!

April 2, 2020April 2, 2020 by Karthik S

Our only world is under lockdown. What can a (any) country’s tourism department even dream of communicating at such a time? Here is Portugal’s tourism campaign, ‘Visit Portugal’ showing you how! The ad film is produced by Partners, a Lisbon-based advertising, design…

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Communications, marketing and PR at the time of a pandemic

Communications, marketing and PR at the time of a pandemic

April 1, 2020April 14, 2020 by Karthik S

“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…

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