Karthik S | beastoftraal.com

Portugal shows you how to do tourism advertising during a pandemic!

April 2, 2020April 2, 2020 by Karthik S

Our only world is under lockdown. What can a (any) country’s tourism department even dream of communicating at such a time? Here is Portugal’s tourism campaign, ‘Visit Portugal’ showing you how! The ad film is produced by Partners, a Lisbon-based advertising, design…

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Communications, marketing and PR at the time of a pandemic

April 1, 2020April 14, 2020 by Karthik S

“Do we have enough stock of flour for the coming week?”“Does this tweet sound right, or am I missing something?”“Oh God… no milk today! And the customer care is not responding!”“I have already changed that headline thrice and boss still isn’t happy!”“The…

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Everyday superheroes

March 31, 2020March 31, 2020 by Karthik S

The Film Employees Federation of Kerala, or FEFKA, has joined hands with IAM () and released a series of short films to raise awareness about assorted topics around the coronavirus pandemic. The films are in Malayalam, with English subtitles (except for the…

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Obvious and non-obvious predictions for a post-coronavirus world

March 30, 2020March 30, 2020 by Karthik S

(in no particular order): Increase in interest in home buying, moving away from asset-less, rent/lease mentality. Increased package-size for FMCG products, from sachet-style to monthly-stock sizes (India-specific). Cost of homes goes up, due to reduced labor force in cities (India-specific). Internet-based classroom…

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News during coronavirus pandemic: the institution is more important than the format

March 26, 2020March 29, 2020 by Karthik S

I trust the newspaper (more than I trust random strangers on social media). As someone who has spent more than half of my career in public relations and corporate communications, I know for a fact that a news organization is not an…

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The PM’s speech and the post-credits scene

March 25, 2020March 25, 2020 by Karthik S

First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…

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Advertising WFH

March 23, 2020March 23, 2020 by Karthik S

This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…

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