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Author: Karthik S

Karthik S

The PM’s speech and the post-credits scene

The PM’s speech and the post-credits scene

March 25, 2020 by Karthik S

First off, let me get this out of the way. The 21-days lockdown is a HUGELY welcome move. I know how incredibly difficult it may sound to 1.3 Billion people, but as the Prime Minister explained it in great nuance last night,…

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Advertising WFH

Advertising WFH

March 23, 2020 by Karthik S

This work-from-home situation seems to be the new normal. In the advertising world, the reaction to it has been mixed. There’s famous inside joke about the advertising industry (and to some extent PR industry too) that if you do not smoke, you…

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Modi’s coronavirus speech: from the digital marketer’s playbook

Modi’s coronavirus speech: from the digital marketer’s playbook

March 20, 2020 by Karthik S

By now, most Indians and even people around the world would have seen Prime Minister Modi’s address to the nation yesterday evening at 8pm. While there were only skeletal details on our nation’s preparedness to the crisis caused by coronavirus, what was…

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The world’s biggest a**hole!

The world’s biggest a**hole!

March 19, 2020 by Karthik S

The ‘World’s Biggest A**hole’ is a tough piece to have an opinion on. Yes, that’s the name of the film! Go ahead… watch it. It stars actor Thomas Jane as the Coleman F. Sweeney, or the a-hole in question. It’s by Martin…

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Buy. Open. Pop. Smell. Scan. Buy!

Buy. Open. Pop. Smell. Scan. Buy!

March 18, 2020 by Karthik S

The internet has led to a LOT of things to be sampled digitally. But one of the few things that remain in the realm of the physical world is the sense of smell (besides taste, of course)! Smell is also a fairly…

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Habit-forming. Habit-changing. In a post-coronavirus world.

Habit-forming. Habit-changing. In a post-coronavirus world.

March 17, 2020 by Karthik S

What are the things that we have come to trust or use implicitly… as a habit? Let me explain. Back in the year 2000, I remember going to a VSNL office in Cunningham Road in Bangalore and buying a physical dial-up internet…

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Can you solve the Mindspace riddle?

Can you solve the Mindspace riddle?

March 16, 2020 by Karthik S

A very, very good film, by the agency Mindspace. Let me not mention the occasion or the context since they may end up as spoilers. Just watch. It’s a riddle that is posed to test participants, but you can participate too, and…

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