Karthik S | beastoftraal.com

The Malayalam film Vikruthi and a lesson on personal branding

April 20, 2020 by Karthik S

What would a movie about the impact of social media posts, written and directed Sai Paranjpye look like? Sai is 82 and I don’t think she’s directing anymore. But do take a look at the recent Malayalam film Vikruthi (or Vikrithy, meaning…

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iD’s store locator is an impressive demonstration of digital business

April 17, 2020 by Karthik S

Store-locators are fairly common among large brands that have a lot of branches. A more nuanced and useful store-locator is one that tells you what kind of products of the company are available near you. ITC has an like that. You select…

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What else can your brand do, if you have paused ‘regular programming’?

April 16, 2020 by Karthik S

I could argue that Coca-Cola, that over-sweetened, carbonated water that spends gazillions of money in advertising globally and is a dominant cause of obesity (along with other junk, fast-food brands), but I fully understand if you want to counter-argue that it is…

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Collaborating remotely via video to generate professional output

April 15, 2020 by Karthik S

Ever since our species was forced to stay at home, we have been using up video calls a lot more. Companies like Zoom have become as mainstream as Google all of a sudden (for both good and terrible reasons, involving privacy breach…

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Free offers during a pandemic-induced lockdown – what next?

April 14, 2020 by Karthik S

There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…

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Layoffs and leadership communication lessons from Yelp

April 13, 2020 by Karthik S

US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…

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Frozen beef’s pandemic rant

April 10, 2020 by Karthik S

With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…

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