Karthik S | beastoftraal.com

Free offers during a pandemic-induced lockdown – what next?

April 14, 2020April 14, 2020 by Karthik S

There are so many digital services that have offered their product completely free as a response to the global coronavirus pandemic. I cannot even begin to make a list of such services, but some of the ones that caught my attention include…

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Layoffs and leadership communication lessons from Yelp

April 13, 2020April 13, 2020 by Karthik S

US-based local business search and reviews website Yelp had released two kinds of communication last week. When looked side-by-side, they warrant an interesting observation. To start with, both communications were released on the same day – April 9, 2020. The first one…

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Frozen beef’s pandemic rant

April 10, 2020April 10, 2020 by Karthik S

With regard to brands trying various kinds of content in Stage 3 of this pandemic (), my favorite right now is Steak-umm, a brand of thin-sliced frozen steaks. As a content format for social media, this is a brilliant subversion of the…

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Amul’s nostalgia masterstroke

April 9, 2020April 9, 2020 by Karthik S

Amul is on a nostalgia trip! But I loved the fact that it wasn’t for no reason, but for a specific context! And across media formats! The context is this: since Ramayana is on our TVs again, Amul dug up and shared…

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Pay now, eat later!

April 8, 2020April 8, 2020 by Karthik S

Besides our homes, where we are cooped up now, which other places do we have a lot of fun very, very frequently? My own experience, and response, would be… our favorite restaurants. My daughter has been persistently and sadly telling me that…

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A national integration film no less… with a twist!

April 7, 2020April 8, 2020 by Karthik S

I have always wondered why we do not have ‘national integration’ films anymore. The last one was a flop sequel to Mile Sur Mera Tumhara, called Phir Mile Sur Mera Tumhara, in 2010, by Zoom TV, 20+ years after the original Mile…

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Viral creativity

April 6, 2020April 14, 2020 by Karthik S

The United Nations recently floated an open pitch for anyone who cares. The pitch invited people to come forward with creative ideas to convey 6 topics:– Personal Hygiene– Physical Distancing– Know the symptoms– Kindness contagion– Myth-busting– Do more, donate I believe this…

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