For best results…!
Heard a PR client recently utter, “Do we need to start a conversation with each and every person who says something about our brand online? Gosh, that’s going to take a lot of time”. This, after I’ve tried convincing them of the…
Indian TV spots going social?
No, I’m not talking about television ads that add a URL or an email ID in the end. How many of us remember to visit the URL later? Unless there’s something compelling, we just may not – and completely forget that small…
Bharatstudent at No. 3? Oh Lord!
comScore revelaed its latest stats on Indian social networking sites yesterday. Orkut and Facebook took the first two spots, understandably. The third was BharatStudent.com – in fact, according to these figures by comScore, they’ve doubled their traffic in 12 months! Is it…
Face-holders – The online avatars of BJP and Congress
LK Advani is all over the web – banner ads, Google text ads…you name it, he’s in. He’s got himself a shiny new blog too, besides a Twitter account. According to this report, Congress too is planning an online assault shortly. This…
The Pink Chaddi Vs Small Change
I was amused at the Pink Chaddi campaign when it started a week or two back. It was colorful (?) and interesting. It was fascinating to see an undergarment taking the might of zealots like Shri Ram Sena. In a well-worded retort…
The plug thingy – part 2. Scott Montied!
To plug or not to plug, was my post, 2 weeks back. And, here’s Ray Wert’s raging post on how Ford’s Scott Monty ‘uses’ his social media expert status oh-so-blatantly, to promote Ford in Twitter, among other places. The specific instance which…
Why does anyone blog?
I stumbled upon a couple of tweets from the people I follow – they tweeted soliciting feedback from their followers on what they liked in the tweets, what they’d like to see more of and other generic feedback on how they utilized…