Dense commentary on social media, PR, marketing, advertising and branding.
I have had a unique opportunity to see the Digital Brand Index from 2 vastly different perspectives – I saw DBI 1.0 while I was in my earlier organization. And now, for DBI 2.0, I’m in Edelman India and being a part…
I’ve been spending a lot more time flying…ever since I joined Edelman – nope, I’m not complaining…I actually like it. I like it when Sandeep Chowta or A R Rahman or Mika (not the Punjabi singer – the Brit, I mean) or…
Why exactly is mainstream media going ga-ga over Shashi Tharoor’s tweets? Some say, its plain jealousy – he has 600,000+ followers, something that media can only dream about! But the simple fact is that, in case of media, people pay (most of…
One of the very few print ads that caught my attention recently is the full page ad for Apollo Munich Insurance. Not because it is full page, but because of what it tried to hide and convey! As Indians, we have tons…
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…
No seriously – it could even be, ‘where Jake Gyllenhal, T.Rajendar, Jagapati Babu and Uday Chopra co-exist’! Should they? Can they? The point is this – with social media tools, we’re supposedly, truly global. We discuss things far beyond our country’s scope,…
It is fascinating to see mainstream media making ‘news’ out of tweets and Facebook updates. Take for instance, this news piece on The Times of India, that quotes Shah Rukh Khan, from his tweet, on his stand about the pathetic state of…