I’ve been spending a lot more time flying…ever since I joined Edelman – nope, I’m not complaining…I actually like it. I like it when Sandeep Chowta or A R Rahman or Mika (not the Punjabi singer – the Brit, I mean) or Coldplay or even Green Day are singing only to me, via my BlackBerry, while I observe so many interesting faces all around me – faces fascinate me! I get a lot more time to read so many books – which I seldom do if I’m at home.
I also noticed this particularly annoyed – make it seething – young man in the counter next to mine (IndiGo – if I recall right) who wanted to speak to the superintendent, his manager, the manager’s boss or perhaps the Supreme Lord himself…he was THAT angry. Over something. Then he did something that immediately had me thinking – he tore the printout of his ticket (the one which gets you the boarding pass from the pleasant lady on the other side of the counter) and threw it dramatically at the otherwise-worried executive trying to help the young man in question.
No, this post is not about being more human yada, yada, yada.
Where do all those printouts go?
I mean, every airline insists on these printouts – phone displays of tickets are not accepted – it has to be always a printout. On an average, about 12,000 passengers use the BIAL every day for flying out of Bangalore (as per this Praja RTI) – that’s roughly 12,000 pages every single day, if you assume a single sheet per person. So, where do all those printouts go, after the boarding pass is collected? To some random garbage bin?
Pay attention BIAL – World Environment Day is on June 5th. You still have 4 more months to go. To make a PR’ish, but meaningful impact!
Why not put up a very visible, well-publicized bin for people to dump their printout tickets? Explain the objective – recycling of the tickets…into boarding passes? Into…papier-mÃ¢chÃ© art displayed prominently at the airport? Into…school notebooks for underprivileged children in Karnataka? C’mon…there are tons of objectives you can explore – the point is to make it visible and something of a norm…for other airports to follow.
If that darn print-out is a necessary evil, why not do something useful after its short life is over?
PS1: And yes, promote it on social media as well…how’s that for a social media plug?
PS2: Other Airports in India – take note too 😉 This is an open idea – I won’t charge for this idea!
PS3: BIAL did try something last year – along these lines, but it sounds explicitly PR’ish and half-hearted.