Dense commentary on social media, PR, marketing, advertising and branding.
One of the very few print ads that caught my attention recently is the full page ad for Apollo Munich Insurance. Not because it is full page, but because of what it tried to hide and convey! As Indians, we have tons…
Self-promotion has perhaps gained a brand new meaning and life with the spread of social tools. Earlier, we had limited channels to promote ourselves/ our material…and most were one-to-one. There was the odd one-to-many, like a speaking opportunity, but others were largely…
No seriously – it could even be, ‘where Jake Gyllenhal, T.Rajendar, Jagapati Babu and Uday Chopra co-exist’! Should they? Can they? The point is this – with social media tools, we’re supposedly, truly global. We discuss things far beyond our country’s scope,…
It is fascinating to see mainstream media making ‘news’ out of tweets and Facebook updates. Take for instance, this news piece on The Times of India, that quotes Shah Rukh Khan, from his tweet, on his stand about the pathetic state of…
Now that the whole world knows a lot more about ladies undergarment colors… I don’t need to explain it again. Here’s a good gist. Without getting into whether it was worth it or if it really helped raise awareness of breast cancer…let…
I had recently commented about (tweeted!) how brilliantly LIC’s online premium paying service works. The best part about it is the fact they seem to have spent time in understanding customers’ requirements. Almost every single corporate in India demands premium receipts from…
Forrester Research recently published a report on defining earned, owned and paid media. This concept has been in circulation for some time now, but what Forrester released, at least from Sean Corcoran’s blog post, made for a lucid explanation. While I haven’t…