Dense commentary on social media, PR, marketing, advertising and branding.
Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…
When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…
No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…
After Basics Life, today’s center-spread in The Times of India, for India’s largest mall, Mantri Square carries Twitter and Facebook mentions. Unfortunately, these are not links but just blurbs which claim, ‘Catch us on Twitter and Facebook for exciting updates and offers’….
A week back I had tweeted, ‘Do Personal QR codes exist in India? Looks like a great idea for brands, why isn’t it popular? ‘ (Link) I got quite a few responses and I was happy that they indeed exist. In fact,…
One of the few things that could make me choke on my breakfast while reading The Times Of India happened today. It was an advertisement, by the way – not a piece of news. It was an ad for Basics Life, a…
Marketing was a way to connect consumers’ need/ want to a product/ service. Let us not go into the semantics of marketing, but in essence, it helped consumers make a choice, for whatever reason, emotional or rational, about a product/ service. Traditionally,…