Dense commentary on social media, PR, marketing, advertising and branding.
These are the days of digital activism. Bell Bajao, for instance, is all about bringing domestic violence to a halt. It uses digital tools, among many other offline tools, like concerts, to spread the awareness. Aircel, on the other hand, uses mass…
This is one of best digital campaigns I’ve seen in recent times – and it is all due to its compelling content! The concept is about 6 lines of dialog. They are, What is that? It’s a unicorn. Never seen one up…
Two car makers in India seem to be having some issues – one, major issues, while the other, a relatively minor problem. First, Tata Nano. That dramatic photograph of a brand new Nano going up in flames is…well, dramatic indeed! I have…
The paint brand we all know in India, Dulux, has launched a global campaign across Brazil, France, UK and India, called ‘Let’s Colour Project‘. It’s an interesting project and is pretty apt for a paint brand. The official website says, “The Let’s…
Back when I started my career, I was in an organization that owned a couple of IT education brands. Those were the heady days of IT education in India, with the likes of Apple and NIIT ruling the roost and peddling everything…
When the world was busy looking at how Nestle botched up in their Facebook page, something interesting happened even in India. Again, partly on Facebook. To sum it up, a cyclist was turned away from Bangalore’s plush 7-star hotel, The Leela, because…
No. This is not yet another post on a collection of quotes of what others/ media thinks about the Nestle Facebook imbroglio. This is what I think of it. And, as a customer and a fan of Nestle’s Facebook page. First, the…