Dense commentary on social media, PR, marketing, advertising and branding.
The term ‘Attention Economy’ made a lot of sense back then. It still does. But this was a advertising-perpetrated concept. The Attention Economy, as Read Write Web’s Richard MacManus sums it up, “is a marketplace where consumers agree to receive services in…
Very few things in news, these days, give me the pleasure of choking on my morning coffee. We seem to have become completely immune to many atrocities that may have forced us to perhaps commit suicide out of sheer annoyance, 20 years…
Does it say anything at all, is the first question. I’m sure we’ve seen many 80s and 90s Hollywood films and sitcoms where someone checks their voicemail in the landline phone at home as soon as they open the door. One of…
Early in March this year, I had blogged about a girl’s job search approach and had termed it job search, version 3.0. If that was 3.0, here’s an another interesting approach that could be well be 4.0. A former (since he’s on…
After 2.0, we have the 3.0 – obviously! I had written about our DBI 2.0 results back in January 2010 and here we are with the 3rd edition. Some of the key findings include, Channels: Twitter remains the de facto channel for…
I wrote about Tata and Skoda and how they are trying to use their own properties on social media to address some of their recent issues. With Tata, I haven’t seen any progress, but in case of Skoda, I see massive progress….
It was just a couple of days back I wrote a post titled, ‘Do not blame the medium for human stupidity‘. And here goes New York Times with a piece titled, ‘We Have Met the Enemy and He Is PowerPoint‘ – sweet…