Dense commentary on social media, PR, marketing, advertising and branding.
I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…
Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…
You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…
It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…
If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…
I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…