Dense commentary on social media, PR, marketing, advertising and branding.
I see that my take on Pantene has not gone down well with quite a few people. I was also told on DM and email that it could have been a lot more constructive. I agree. So, here goes. If I stop…
There was allegedly a mystery shampoo. It was blaring on television. It was on ‘supposed’ freebie-test centers in leading malls in Indian metros. And it was also allegedly on social networking sites, if you take Times of India’s word for it. Times…
I realize many people still don’t know how @mentions work on Twitter, in terms of visibility. Reiterating from Twitter Help page: People will only see replies in their home time line if they are following both the sender and recipient of the…
Should we, at all? In a recent Twitter conversation I was having with a few Twitter-regulars (who else!), one of them remarked, ‘Such kids, we are!’. It’s an interesting quip, on many levels. Back when there was no social media, our social…
You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…
It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…
I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…