Dense commentary on social media, PR, marketing, advertising and branding.
I woke up to the cover story in Bangalore Mirror about two citizen empowerment (!) initiatives, this morning – ‘You paid bribe? Tell the whole world‘ and ‘Auto driver misbehaving? Get on FB‘. One was http://www.ipaidabribe.com/, an initiative by Janaagraha and, as…
One of the questions I was asked in a recent interview (on BlogAdda – part 1 and part 2) was, ‘What is your advice to someone who wants to start a blog?’. I started the answer with ‘Don’t’. But then, it sounded…
I stumbled upon the Tamil version of Indian President’s Independence speech last night, on television. I have never bothered to listen to what the President says, on the customary Independence Day eve speech…it’s called the ‘address to the nation’. I listened to…
Whenever I take an early morning flight, I call a Meru/Easycabs cab. My home, in Bangalore, is about 50 kilometers away from the Bengaluru International Airport (BIAL). Average cab fare is about Rs. 800. I see hundreds (if not more) of cabs…
I was quite intrigued when I noticed a banner ad on Rediff that said, ‘Pressure Play contest with Bipasha’. Clicked on it and found that it was by bath fittings brand Kohler. Now, I have seen Kohler’s range and really admire it’s…
I was quite surprised to read Gauravonomics’ depressingly pessimistic take on the state of social CRM in India, today. It was a response to Indus Khaitan’s blog post on the same topic. Incidentally, I saw a link on Twitter, at the same…
I’m tired of the ‘social media is like teen sex‘ or ‘digital is like sex in high school‘ utterances. They only refer to the way it may or may not work and the general cluelessness of brands when it comes to social…