Dense commentary on social media, PR, marketing, advertising and branding.
If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…
I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…
Two Indian journalists were recently seen sharing some opinions about PR agencies. The Economic Times’ Joji Philip, among other things, said, “in general, i have nothing against PR pros, they are doing their job – but some methods are wrong” In the…
Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…
Some time back, there were helpful blog posts and articles in media on how not to use social media. One of the caveats was about how we’re not supposed to share information that we will not share in real life – the…
I have ranted about many brands in the past for poor customer service. But I also realized that I’ve only occasionally commended any brand for being good! So, here’s a small list. Automobiles I’ve owned 3 cars in Bangalore – my first…
I came across this new campaign by Santoor soaps – the offer is simple; buy two packs of Santoor soap and get a free Reynolds pen. And I seem to have a small problem with that. I have seen brands adding low…