Skip to content
  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
  • How can I help you in your communications strategy?
  • What is ‘Beast of Traal’?

beastoftraal.com

Dense commentary on social media, PR, marketing, advertising and branding.

  • personal branding
  • opinion
  • communication
  • marketing & advertising
  • social media
opinion short takes 

The curse of the microsite on a TVC!

July 23, 2010July 23, 2010 by Karthik S

You must have seen the new ad for a sugar-substitute starring Bipasha Basu. The south Indian version has actress Shreya Saran. I don’t care how they look or what they do, but a URL caught my attention in the end. If you…

3 Comments
Continue Reading
opinion social media engagement review 

Can social media move the needle?

July 22, 2010July 22, 2010 by Karthik S

It possibly can! Our resident, social media favorite, in India, ex-Minister Shashi Tharoor sent a strange tweet last night. It said, “Hugely frustrated by Norton Security. Paid for &downloaded software, recd product key, but everytime I try to activate, am told key…

No comment
Continue Reading
opinion short takes 

Tweet before you preach?

July 19, 2010July 19, 2010 by Karthik S

I came across this Ragan piece titled, ‘Big-name consulting companies fail Twitter test‘, by Wendy Marx. There is already a discussion thread about how PR companies do not blog or tweet from their official IDs enough and hence are incapable or not…

3 Comments
Continue Reading
opinion social media engagement review 

Old Spice Man reiterates the obvious – content is king!

July 15, 2010July 15, 2010 by Karthik S

If you haven’t seen or heard what Old Spice is doing online…that must be one massive rock you are under. Get out it, will you, please? Old Spice started it quite innocuously. There was an ad. It was blah, at least in…

3 Comments
Continue Reading
opinion 

Of local social networking stars and brand pimping!

July 13, 2010 by Karthik S

I hate writing blog posts that hide critical names/information, but in the interest of the concerned parties, I’m forced to do so, this time! I’m part of myriad groups online and one such group is a city-based ‘blogging’ group. Do not ask…

2 Comments
Continue Reading
opinion 

How do you do PR?

July 1, 2010July 1, 2010 by Karthik S

Two Indian journalists were recently seen sharing some opinions about PR agencies. The Economic Times’ Joji Philip, among other things, said, “in general, i have nothing against PR pros, they are doing their job – but some methods are wrong” In the…

11 Comments
Continue Reading
short takes social media engagement review 

Website URL? Check. Facebook URL? Check. Twitter? Check. Why bother?

June 27, 2010 by Karthik S

Here’s an advertisement from today’s (June 27, 2010) The Times of India (click on it to enlarge). Notice the Facebook and Twitter URL in it? I completely understand the reason behind adding the website URL, but why add the other 2 URLs?…

3 Comments
Continue Reading

Posts pagination

Prev 1 … 207 208 209 … 235 Next

My podcast on Spotify

My podcast on YouTube

Facebook Like us on facebook
Twitter Tweet us on twitter
Linkedin Join us on Linkedin
Copyright © 2025 beastoftraal.com - Powered By WordPress
Designed & Developed by Sparkle Themes