Dense commentary on social media, PR, marketing, advertising and branding.
For the sake of gender-sensitivity, here’s the full title: What does the ‘gets’ in ‘He/she gets social media’ mean? I have often heard some people referring to some others as a person who ‘gets’ social media. Some have also told me that,…
Update (Feb.21, 2011): Winner of the giveaway is Mehernosh Shapoorjee @noshtradamus I was one of the 75 winners of the ‘The Now Revolution‘ blogger program. I’m a s-l-o-w reader and even though I buy books by the dozen (almost impulsively), I read…
I have been tracking Nicorette’s new campaign, ‘Quit India Movement’ ever since they released that half-page ad print ad in The Times of India on January 26 – Republic Day. I think the campaign theme is brilliant and choosing the Republic Day…
I spoke about social media engagement in a local group I’m part of, recently – it is a Bangalore-based group of corporate communication and marketing communication professionals and has been in existence for over a decade now. Last Friday, I spoke to…
I have always stressed my belief that ‘content is king’, particularly when it comes to corporate/brand approaches to social media. Unlike social media marketing, social media engagement starts from content and builds on that. From that point of view, there are 5…
I had written about the problem of creating our own little worlds via our own little sources of information yesterday. Now, here’s a related observation…may be a problem too. Let me start with an example. You read the technology section of your…
Back in the days when I was a ‘client’ (a corporate communications professional in an organization, for the uninitiated), the day after a big announcement (every announcement was big, to any client) was very important. It would be spent in frenzied scanning…