Dense commentary on social media, PR, marketing, advertising and branding.
I have been tracking Nicorette’s new campaign, ‘Quit India Movement’ ever since they released that half-page ad print ad in The Times of India on January 26 – Republic Day. I think the campaign theme is brilliant and choosing the Republic Day…
I spoke about social media engagement in a local group I’m part of, recently – it is a Bangalore-based group of corporate communication and marketing communication professionals and has been in existence for over a decade now. Last Friday, I spoke to…
I have always stressed my belief that ‘content is king’, particularly when it comes to corporate/brand approaches to social media. Unlike social media marketing, social media engagement starts from content and builds on that. From that point of view, there are 5…
I had written about the problem of creating our own little worlds via our own little sources of information yesterday. Now, here’s a related observation…may be a problem too. Let me start with an example. You read the technology section of your…
Back in the days when I was a ‘client’ (a corporate communications professional in an organization, for the uninitiated), the day after a big announcement (every announcement was big, to any client) was very important. It would be spent in frenzied scanning…
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…
Yesterday’s big news was Faridoon Shahyar quitting Twitter. He wrote a long blog post to announce his decision. Now, who is this Faridoon Shahyar? This is him. And why is his quitting Twitter a blog post here? Because of the reason he…