Dense commentary on social media, PR, marketing, advertising and branding.
I had written about the problem of creating our own little worlds via our own little sources of information yesterday. Now, here’s a related observation…may be a problem too. Let me start with an example. You read the technology section of your…
Back in the days when I was a ‘client’ (a corporate communications professional in an organization, for the uninitiated), the day after a big announcement (every announcement was big, to any client) was very important. It would be spent in frenzied scanning…
One of my morning listens as I drive to office is Radio One (94.3 FM, from Mid Day Group). The RJ for the morning show is Prithvi and he does a fairly good job of keeping me engaged through my drive. But…
Yesterday’s big news was Faridoon Shahyar quitting Twitter. He wrote a long blog post to announce his decision. Now, who is this Faridoon Shahyar? This is him. And why is his quitting Twitter a blog post here? Because of the reason he…
What are Facebook Sponsored Stories? Here are some screenshots to explain it. You check-in to a place… It becomes an ad if the brand in question is part of the Sponsored Story network. Like this, More examples? Enough of background info –…
Ok, I agree that my version of that line is sad, but you do get the drift, huh? Long before social media happened, our echo chamber size was small too, much like everything in physical life, dictated by geography. So, we at…
Yesterday was my wife’s birthday. I wanted to buy her a new mobile phone; her Nokia 5800 was functional, but felt terribly slow. In front of my BlackBerry and the new iPod Touch we bought recently. Now, I’m still not a touch-phone…