Dense commentary on social media, PR, marketing, advertising and branding.
What are Facebook Sponsored Stories? Here are some screenshots to explain it. You check-in to a place… It becomes an ad if the brand in question is part of the Sponsored Story network. Like this, More examples? Enough of background info –…
Ok, I agree that my version of that line is sad, but you do get the drift, huh? Long before social media happened, our echo chamber size was small too, much like everything in physical life, dictated by geography. So, we at…
Yesterday was my wife’s birthday. I wanted to buy her a new mobile phone; her Nokia 5800 was functional, but felt terribly slow. In front of my BlackBerry and the new iPod Touch we bought recently. Now, I’m still not a touch-phone…
I recently joined a music label’s Facebook page, thanks to them premiering the music of an eagerly expected film. It is a wonderful strategy – no two ways about it. However, as a user of that page, here are some observations. How…
A couple of days back, I recall seeing a rant on Twitter. Completely normal, you’d say…Twitter seems like the Rant Headquarters of the world, anyway. But this was interesting enough to notice and blog about. It had a guy tweeting (not the…
I stumbled on this interesting effort by Tanishq from a tweet by @manuscrypts. It does sound interesting – interesting enough for me to put my male’ness aside and get into blush territory. So, what does it do? You start with the instructions,…
Ever read a Facebook status update (or a Tweet) that you did not agree with? Saw something online that made you mad? Found something offensive online? Bad language? Cuss words? Half-baked perspective? Ignorant rant? I suppose you get the drift, but the…