Dense commentary on social media, PR, marketing, advertising and branding.
A website called Traackr recently published a Top 25 in PR 2.0 influencer list. Such lists are common nowadays; cook some algorithms to crawl through online content created by people, using keywords, and voila, you have a list. What was interesting and…
As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….
While at lunch with a friend earlier today, I noticed a huge store on that busy road having an army of attendants to handle valet parking to the store’s customers. They were all standing outside the store and helping the store’s visitors…
Two weeks ago, my wife asked me if I knew about a particular Facebook setting. When she explained it to, I realized that I had no idea about it! The setting is found when you click on the ‘Most recent’ tab, adjacent…
In a recent meeting with a prospect, I was asked, ‘So, who are these online influencers that you’ll be talking to, about us?’ when I spoke about influencer engagement. I wanted to say so many things, but just ended up saying that…
Exhibit 1: Exhibit 2: Exhibit 3: Now, those seemingly uncomfortable questions. 1. The main line in exhibit 1 is ‘The best of our relationship is…’. Which relationship does the TVC/brand want us (the audience) to believe? The real-life relationship between Kareena and…
Yes. It has happened. Need proof? Here’s one. The channels (Star World and Star Movies) have an online community of over 3.35 lakh fans on Facebook on the last count, leaving behind their competition and some of the news and broadcast portals…