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Dense commentary on social media, PR, marketing, advertising and branding.

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short takes 

How are you helping the ‘who are you?’ and ‘what do you do?’ questions?

March 15, 2011 by Karthik S

One of the dream situations for many PR clients (even today!) is the fact that their message is quoted as-is, in mainstream media. Without getting into the details of how it usually happens, the fun is supposedly in seeing in print, a…

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opinion 

The ‘Hey, I never said that!’ Twitter exploitation loophole

March 14, 2011 by Karthik S

Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…

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ideas 

A musical social network in your car?

March 10, 2011 by Karthik S

We share our personal interests online, with our friends and the world. We tweet, update many social and professional networks, online – again, to show and display our likes, dislikes and opinions. At a more musical level, there are ways in which…

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opinion 

An interesting librarian and an interesting finance professional

March 9, 2011 by Karthik S

I happened to meet a friend from my school days recently. He’s in the finance department of one of the bigger Indian IT companies, in Chennai. He had come to know about my social media/online exploits (ahem!) only recently and this was…

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short takes 

What’s to ‘like’ in ‘Unable to get over the loss of my grandad’?

March 8, 2011 by Karthik S

Valid question, huh? I’d say too, but here are some thoughts to challenge this notion. 1. What do we do in real life, if someone utters ‘Unable to get over the loss of my grandad’? We console them with words. We give…

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opinion 

A curious overdose – of Facebook, of tribes, of communities and of fans!

March 7, 2011 by Karthik S

I just spent my 2 days in the last weekend completely sick and in bed. Though Bill Bryson’s ‘The Life and Times of the Thunderbolt Kid‘ gave me damn good company, something stuck me while I was flipping through the newspapers and…

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short takes 

Do you enjoy the game of ‘ring the doorbell and run away’?

March 4, 2011 by Karthik S

When we were kids, I’m sure we all have tried – at least once, if not more, given how much fun the activity is – ringing someone’s doorbell and running away to hide and watch the befuddled expression in the face of…

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