Dense commentary on social media, PR, marketing, advertising and branding.
Valid question, huh? I’d say too, but here are some thoughts to challenge this notion. 1. What do we do in real life, if someone utters ‘Unable to get over the loss of my grandad’? We console them with words. We give…
I just spent my 2 days in the last weekend completely sick and in bed. Though Bill Bryson’s ‘The Life and Times of the Thunderbolt Kid‘ gave me damn good company, something stuck me while I was flipping through the newspapers and…
When we were kids, I’m sure we all have tried – at least once, if not more, given how much fun the activity is – ringing someone’s doorbell and running away to hide and watch the befuddled expression in the face of…
A website called Traackr recently published a Top 25 in PR 2.0 influencer list. Such lists are common nowadays; cook some algorithms to crawl through online content created by people, using keywords, and voila, you have a list. What was interesting and…
As someone who continues to keep in touch with the mother tongue (in my case, Tamil), I buy 3 weekly Tamil magazines. These are general interest magazines and contain everything a true-blue Tamilian needs to know about the state and its happenings….
While at lunch with a friend earlier today, I noticed a huge store on that busy road having an army of attendants to handle valet parking to the store’s customers. They were all standing outside the store and helping the store’s visitors…
Two weeks ago, my wife asked me if I knew about a particular Facebook setting. When she explained it to, I realized that I had no idea about it! The setting is found when you click on the ‘Most recent’ tab, adjacent…