Dense commentary on social media, PR, marketing, advertising and branding.
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…
Prathap Suthan’s piece titled ‘What makes you creative?‘ is a wonderful read indeed. Some of the points are brilliantly captured, like the focus on words, reading everything, on everything having a purpose, the hobby part or even keeping a notebook to jot…
One of the dream situations for many PR clients (even today!) is the fact that their message is quoted as-is, in mainstream media. Without getting into the details of how it usually happens, the fun is supposedly in seeing in print, a…
Update (March 18, 2011): Here’s Twitter’s official response to my post (that I had shared through one of the forms they have on their help pages). I should say they took it as a personal problem, when it clearly is not! Highly…
We share our personal interests online, with our friends and the world. We tweet, update many social and professional networks, online – again, to show and display our likes, dislikes and opinions. At a more musical level, there are ways in which…
I happened to meet a friend from my school days recently. He’s in the finance department of one of the bigger Indian IT companies, in Chennai. He had come to know about my social media/online exploits (ahem!) only recently and this was…