Dense commentary on social media, PR, marketing, advertising and branding.
First, how does Google +1 work? Simple. You search, on Google. if you like a search result, you get an option to demonstrate that liking; click it and it’ll add the +1 next to that result. It also seems that this sharing…
I thought I was the only one, but when I started seeing tweets from many others too, I felt better – I’m not alone. I’m referring to Idea Cellular’s ‘Keep Cricket Clean’ campaign. The first TVC was all show with no meaning…
If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…
We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…
Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…
I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…
Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…