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opinion 

Why Google’s new +1 is yet another -1 in it’s allegedly-social arsenal

March 31, 2011March 31, 2011 by Karthik S

First, how does Google +1 work? Simple. You search, on Google. if you like a search result, you get an option to demonstrate that liking; click it and it’ll add the +1 next to that result. It also seems that this sharing…

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opinion 

Did you get Idea’s ‘Keep Cricket Clean’ campaign?

March 30, 2011 by Karthik S

I thought I was the only one, but when I started seeing tweets from many others too, I felt better – I’m not alone. I’m referring to Idea Cellular’s ‘Keep Cricket Clean’ campaign. The first TVC was all show with no meaning…

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opinion short takes 

The future of content on the internet

March 28, 2011 by Karthik S

If you notice the history of how we’ve used internet (as a connectivity platform), we started with primarily one-to-one communications – email, starting in the 80s. Email communication was the predominant form of online content, back then. We then moved on to…

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opinion 

Social media selling lesson from Madurai Railway Station!

March 25, 2011 by Karthik S

We were in the last leg of our two-day whirlwind trip to the innards of Tamil Nadu, yesterday evening. As we reached Madurai Railway Station, we were dead tired – the heat is a big reason and so was my 6 month…

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opinion 

Winning the attention economy with roadblock advertising – where does Mahindra stand?

March 22, 2011March 22, 2011 by Karthik S

Mahindra’s follow-up to the earlier 2-page spread announcing ‘Rise’ is today’s 10 full page print advertisements in The Times of India. Perhaps nothing explains the extent of Mahindra’s take-over of today’s Times of India like the view on the ePaper, where the…

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opinion 

Broadcast in the time of multitasking

March 18, 2011March 18, 2011 by Karthik S

I had written about how social media really enables what Marshall McLuhan envisaged as ‘global village’, last year. As a continuation, there’s something interesting happening here. Imagine you are in a cinema theater with a lot of your friends. If you’re my…

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short takes 

Which brands would you not complain about, publicly? Why?

March 17, 2011March 17, 2011 by Karthik S

Remember in college/school…how we used to confront a friend when we hear something strange about them? And not go around asking others about what is wrong with that friend? Why do you think we did that? Simple enough – our friendship/relationship was…

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