Dense commentary on social media, PR, marketing, advertising and branding.
Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…
One of the two specialties that could change public relations is content management, according to John Bell’s blog post. Now, I’ve always been an active proponent of the content-based approach to PR and have written about it in the past too (PR…
One could look at what Anna Hazare has achieved from his recent protests in an emotional, sentimental way; ‘the ‘What will happen to this nation but for people like Anna?’ way. One could also look at the whole thing clinically, in order…
There are stages in your life and career when you have an opinion on another opinion almost instantaneously. Shonali Burke had it when Ragan published that AVE piece recently and she gave a fitting reply. My turn now. Not on AVE. But…
I vaguely recall a scene in some Hindi film where the hero and heroine are having an intimate discussion about where their relationship is heading. The hero, trying to be smart alec’ish and funny, suddenly starts speaking some of what he has…
I had a marathon tweet debate over the weekend with Lakshmipathy Bhat and Karthik Sridhar, with occasional pokes by Nikhil Pahwa and Sudarshan Banerjee. Before getting into what it was about, here are two exhibits and a minor point I should add…
The question of blogger vs. journalist has been the stuff of legends now. It has been discussed from as early as 2005, as far as I remember, and many blog posts have been written on it already. The most commonly cited reasons…