Dense commentary on social media, PR, marketing, advertising and branding.
Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…
More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…
This is a 4 year old post of mine in a now-abandoned blog! I’m reviving it with minor edits only because I had a lovely Gandhigiri-style fracas this morning and I simply used one of the tactics mentioned below to change that…
Let me start on a positive note. As a paneer-loving vegetarian, I love McDonalds’ new McSpicy paneer. It gives me a decent enough reason to go to McDonalds when my son pesters me for those McDonalds toys – collecting all Rio toys…
One of the two specialties that could change public relations is content management, according to John Bell’s blog post. Now, I’ve always been an active proponent of the content-based approach to PR and have written about it in the past too (PR…
One could look at what Anna Hazare has achieved from his recent protests in an emotional, sentimental way; ‘the ‘What will happen to this nation but for people like Anna?’ way. One could also look at the whole thing clinically, in order…
There are stages in your life and career when you have an opinion on another opinion almost instantaneously. Shonali Burke had it when Ragan published that AVE piece recently and she gave a fitting reply. My turn now. Not on AVE. But…