Dense commentary on social media, PR, marketing, advertising and branding.
Update – February 27, 2014: Nothing much has changed, I see. India’s Supreme Court issued a non-bailable warrant against Sahara Chief Subrata Roy yesterday for failing to appear in court and as many people joked on Twitter, there are full page ads…
If you know what a dosa means…or how sambhar tastes like, you don’t need any introduction to the Saravana Bhavan restaurant chain in Chennai. Or any of its worldwide branches. But like in social networks, there are rules to entering and eating…
Considering the fact that many, many people have asked me if I’m being paid to tweet so excitedly about Samsung Galaxy S2, I suppose a post is due on this topic. To answer that pointed question – no. I’m talking excitedly about…
While munching on that spicy paneer burger yesterday at Delhi airport’s McDonalds, I noticed how busy and engaged the staff were. The manager type lady was under some pressure and was glaring at one of her co-workers, possibly over some mistake. The…
Let us park all the talk of ROI from social media engagement for a bit and explore the ROI of speaking at an event, preferably as a result of sponsoring the event too. I’m referring to the ad:tech session by Fashion and…
More than a decade ago, when I had freshly started life in Bangalore after a stint in Delhi, I stumbled upon a former colleague from Delhi on Bangalore’s famous Brigade Road. We hadn’t kept in touch ever since I moved to Bangalore…
This is a 4 year old post of mine in a now-abandoned blog! I’m reviving it with minor edits only because I had a lovely Gandhigiri-style fracas this morning and I simply used one of the tactics mentioned below to change that…