Dense commentary on social media, PR, marketing, advertising and branding.
Two recent ads managed to annoy me immensely. One, a toothpaste ad that came up quite a few times before Kung Fu Panda 2 started in the theater. It had a group of international travelers in India – it was deliberately international…a…
There was this Tamil stage play that was very popular in the 80s. It involved a wannabe Tamil film maker and script writer traveling back in time when they, by mistake, eat the time traveling tablets invented by the film maker’s uncle….
That Vodafone has sent a legal notice to a customer is this morning’s news – mighty old, by now. Who hasn’t complained about their service provider online? The interesting thing in this piece of news are a few other things. Here are…
I recall Mint.com’s founder Aaron Patzer talking about the importance of looks/beauty in instilling trust in a website which asked people to share their online bank account passwords…something I still may not do. There are many case studies about this facet of…
So I had chest pain last Sunday, was rushed to a nearby hospital and was lodged at the ICU for over 24 hours. Since all usual tests returned normal results (including BP, ECG etc.), I was asked to do an Echo test…
We had legacy media (print and television) ruling the roost in terms of reach, influence and the power to change perceptions. They still do. We had brands using the reach of legacy media to be visible among the masses. They still do….
Lakshmipathy Bhat a.k.a bhatnaturally on Twitter tweeted about VIP Skybags just adding Facebook and Twitter icons on their print ad. And he also posed the most logical question, ‘How are people to click?’. He also followed it up with a very positive…