Dense commentary on social media, PR, marketing, advertising and branding.
And it has happened, finally. When Karan Johar asked, ‘Where is the audience?’ almost an year ago, I had written this, as part of the answer. So, what can producers do? As I had blogged earlier, this is the opinion economy. Here,…
The much awaited phone arrived last Friday and as is the norm, I let wife do the opening honors. Here are some of my observations after a week of using it. 1. The package (box) says the phone has ‘AMOLDED’ screen. It’s…
Year: 1974. Would-be Mayor of New York Rep. Anthony Weiner was feeling fidgety that night. He had clearly noticed the attention he got from that pretty woman earlier that evening in the party. He thought he had do something to show that…
Two recent ads managed to annoy me immensely. One, a toothpaste ad that came up quite a few times before Kung Fu Panda 2 started in the theater. It had a group of international travelers in India – it was deliberately international…a…
There was this Tamil stage play that was very popular in the 80s. It involved a wannabe Tamil film maker and script writer traveling back in time when they, by mistake, eat the time traveling tablets invented by the film maker’s uncle….
That Vodafone has sent a legal notice to a customer is this morning’s news – mighty old, by now. Who hasn’t complained about their service provider online? The interesting thing in this piece of news are a few other things. Here are…
I recall Mint.com’s founder Aaron Patzer talking about the importance of looks/beauty in instilling trust in a website which asked people to share their online bank account passwords…something I still may not do. There are many case studies about this facet of…