Dense commentary on social media, PR, marketing, advertising and branding.
My wife has been complaining about changing our 3+ year old refrigerator for a couple of weeks now. Ours is a Whirlpool refrigerator (400 litres) and it has caused us quite a few problems – the compressor conked off a few weeks…
This morning, as I scanned my @mentions, I found this bizarre tweet from a handle called ‘classmatemanoft’! To put it mildly, it was…oh wait, before I get into rant mode, need to add a small real life story. We have all been…
I’m not a big fan of fried snacks. No, I don’t bother to look if it is a fried or baked snack…anything in a glossy, handy pack seems oily to me and I’m off consuming them, mostly. Particularly after this. But I…
It’s interesting that Google Buzz, which aimed for Twitter-like simplicity was panned universally (for privacy issues, not for the UI or functionality, though), while a fairly complex Facebook-like social networking platform like Google+ has generally opened to very warm and fuzzy reactions….
I tweeted about the Facebook fan bean-counter yesterday and later noticed Mahesh Bhatt talking about how Murder’s sequel has 3 lakh+ fans in less than a month. But yes, this bean-counter is vastly different from what marketing folks flaunt – brands and…
So, for the second year running, a full service advertising agency has been awarded the top PR award at Cannes. Or so it seems. I’m assuming that this tactic from Cannes, in itself, is a smart PR idea to get more agencies…
And it has happened, finally. When Karan Johar asked, ‘Where is the audience?’ almost an year ago, I had written this, as part of the answer. So, what can producers do? As I had blogged earlier, this is the opinion economy. Here,…