Dense commentary on social media, PR, marketing, advertising and branding.
Me? Conceiving brands and building them? Yes, I’m referring to the ones that I seemed to have built as a hobby, while having a full-time job for over a decade! Even today, when I meet people, many still remember one of the…
While you can read Edelman India’s official release on the locally contextual announcement on the launch of BlogLevel and TweetLevel (Ver. 2.0), here are some behind-the-curtain experiences. 1. The infographic we have created to demonstrate the power these tools is mighty functional…
While reading Kevin Cheng’s piece titled, ‘Can we ever digitally organize our friends?‘, I started off by answering that question from my perspective – No. But what interested me more is not the organizing part of it; even though that is the…
My wife has been complaining about changing our 3+ year old refrigerator for a couple of weeks now. Ours is a Whirlpool refrigerator (400 litres) and it has caused us quite a few problems – the compressor conked off a few weeks…
This morning, as I scanned my @mentions, I found this bizarre tweet from a handle called ‘classmatemanoft’! To put it mildly, it was…oh wait, before I get into rant mode, need to add a small real life story. We have all been…
I’m not a big fan of fried snacks. No, I don’t bother to look if it is a fried or baked snack…anything in a glossy, handy pack seems oily to me and I’m off consuming them, mostly. Particularly after this. But I…
It’s interesting that Google Buzz, which aimed for Twitter-like simplicity was panned universally (for privacy issues, not for the UI or functionality, though), while a fairly complex Facebook-like social networking platform like Google+ has generally opened to very warm and fuzzy reactions….