Dense commentary on social media, PR, marketing, advertising and branding.
Considering the fact that a lot of people have started using ‘digital’ and ‘social’ interchangeably, let me try and make sense out of this misguided practice. To start with, digital is not the same as social. At best, social could be a…
If you’ve been reading this blog long enough, you’d remember the post on Leela Palace (Bangalore), a 5 star hotel, turning away a cyclist citing a policy that does not allow cycles inside its premises! This was back in March 2010. A…
After writing about Pantene last weekend, I also happened to notice some possible social media missteps by Yash Raj Films’ youth film division, Y Films, where they called a film critic ‘idiot’. On Twitter, in full public glare. One of the aftermaths…
You know how men…grown up men…go weak in their knees when they enter a stationery shop? Something similar happens to women (and men interested in all things-cooking-and-kitchen) when they enter a kitchen accessories store. Specially, there’s something magically alluring about kitchen storage…
On any normal day, I’d not even dream of reading an interview with Katrina Kaif. That too, one that is placed as a paid spot in India Today, as part of a 2 page spread with large doses of advertising next to…
It’s not everyday that I’m impressed by something as insignificant as a soap box! But ITC’s Vivel really goes the extra mile for a measly soap cardboard carton! Vivel’s new Luxury Creme range (comes in 2 variants – Shea butter and Olive…
One of the words used very often to deride PR as a profession happens to be ‘spin’. Wikipedia (I know!) defines ‘spin’ as “a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in…