Dense commentary on social media, PR, marketing, advertising and branding.
I was on a Twitter detox for the last 7 odd days and had logged myself out of Twitter across the myriad devices I used to be connected to Twitter. I logged into Twitter on Thursday night and found that, for some…
A couple of weeks ago, I had tweeted (and Facebooked. And Google+ed) about how I prefer Aliva over Hippo for casual munching. I had tried Hippo when they had launched and didn’t seem to like it as much as I liked their…
Two days ago, I wanted to buy a birthday gift for my son. He wanted a video game, like most kids of his age – he turned 8 today, incidentally. He had seen a couple of gaming consoles at his friends’ place…
The Twitter world is usually split right at the center over one interesting point – why do people retweet the compliments they get? It seems particularly odd when celebrities do it and do it with alarming regularity. Here’s an example from Chetan…
One of the most basic facets of social media is that it is a many-to-many communication mode and such conversations impact and affect many more people than the 2 people who may actually be in the conversation, simply because such a conversation…
Considering the fact that a lot of people have started using ‘digital’ and ‘social’ interchangeably, let me try and make sense out of this misguided practice. To start with, digital is not the same as social. At best, social could be a…
If you’ve been reading this blog long enough, you’d remember the post on Leela Palace (Bangalore), a 5 star hotel, turning away a cyclist citing a policy that does not allow cycles inside its premises! This was back in March 2010. A…