Dense commentary on social media, PR, marketing, advertising and branding.
When Kolaveri went mega-viral, it was obvious that it would be followed by 2 or 3 more such ‘making-of’ videos shot in the studio with the hero and composer jamming ‘seemingly’ naturally. I was expecting it in Tamil, but it looks like…
Sometime back, venture capitalist Fred Wilson wrote a blog post (first this and then later, this one) on ‘The logged out user’. He goes on to explain the number of people who are logged out Twitter users and uses the famous ratio…
A few weeks back, I had to travel to Chennai for a day along with the family. Considering the fact that it takes more time from my home to airport, in Bangalore, than from Bangalore to Chennai (1.5 hours vs. 45 minutes!)…
Update (December 18, 2011): If you go by this report on Mid-Day, I suppose Sachin Gothi has some serious explanation to offer. ‘Accident’ tweet sends cops on wild goose chase. Original post: On November 12th night (or 13th early morning, to be…
Despite my job and despite my generally curious nature on all things online/social, I still haven’t bothered to know enough about how to share stuff on Google Reader. I presume Google found a lot of people like me and perhaps that is…
Being a frequent flier, one of the things I notice keenly, much to my amusement, is how people behave during the airport security check. No, India is nowhere near the TSA-level frisking, but there’s something massively amusing about how people react to…
While there is a school of thought that considers social media updates to be a spontaneous act of free thought and opinion, too many people have suffered in varying degrees by committing blunders online. I have a simple thumb-rule that I always…