Dense commentary on social media, PR, marketing, advertising and branding.
I have cribbed about this on Twitter earlier. But I believe this is worth a blog post. Years ago, I used to look forward to Fridays because that was the day of ‘The World This Week’ from New Delhi Television (now NDTV,…
I have been a user of Amul butter and cheese ever since I remember. Who isn’t, in India, really? When Britannia launched its range of butter and cheese, I started trying them for sheer want of new options and then alternated between…
The Kerala-based condiments brand Eastern was caught in a PR mess recently. It seems a little known newspaper from Kerala (called Nagaram – I haven’t heard about this paper ever, despite being in PR for a long time) alleged that district food…
Remember the Chalet Girl using tight Facebook integration in their trailer? No? Read more on it, here – Facebook â??Likeâ?? goes live inside a video! Now, here’s a Twitter-integrated trailer. The film is the Liam Neeson starrer, The Grey. The film was…
I’m sure you would have seen the now-famous FedEx Guy Throwing My Computer Monitor viral video by now. This. Have you seen FedEx’s response to the video? Here. The original video was out on the web on December 19th, while the response,…
This is an ‘audio success’ print advertisement by a Tamil film titled ‘Vettai’ (Hunt). This is a standard template for most Tamil films – releasing an ad. in the newspaper a day after the audio CD is launched and it usually says…
Pablo Villa’s post on noted film critic Roger Ebert’s journal seems straight from the heart.If you haven’t read that yet, here it is – Is that all you can do when somebody dies? Tweet? Considering a lot more people have carried similar…